Product Description : Planet Bikes's alloy water bottle cage is light, durable and attractive.In November of 1996, Planet Bike was founded in Madison, Wisconsin. In many ways, Planet Bike began as a social experiment that dedicated itself to doing business in a different way. Instead of being just another company that develops and sells products with profit as its end goal, Planet Bike wanted to help bring about positive change for people, their communities, and the environment. Despite being a simple machine, we have always believed that the bicycle has great potential to help improve the world and the lives of the people in it. From the start, we have embraced an alternative corporate purpose which seeks to help get more people on bicycles by making our communities friendlier places for the self-propelled. By donating 25% of company profits to causes that promote and facilitate bicycle usage, we hope we are making an impact. Social experiments aside, Planet Bike was born from the heart of a cyclist and our goal is to make innovative, high quality, and practical bicycle accessories. Simply put, we strive to design and develop the best bicycle products in the world. In our fourteen year history, we are proud that we have made important product innovations within the bicycle industry. Our advancements include the 4-line computer which is now a standard in the industry and the world's first self-contained HID light. Not bad for a company that fourteen years ago started as a one man operation. Today, while still a small company, we continue to evolve and improve our product line with the goal of always striving to build accessories that make it easier for people to ride their bikes. As our company has grown and matured, so has our dedication to the principles of social and environmental responsibility. Since 1996 our financial support of the grassroots bicycle movement has helped to make America a friendlier place for cyclists. For a bottle holder, this works fine...just like any other bottle cage of similar construction and design. However, the color is off. The red is closer to a metallic pinkish-purple. I recognize computer monitors don't necessarily show the true color of a sample, but the picture shows a fire engine red color...that is definitely not the color of the product. I also purchased a yellow and a black cage (same brand)...their colors are true to what is shown for the picture.
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